England's Emma Coates Leaves England Under-23s Position to Assume Command at NWSL's Bay FC
Marking a major shift in her coaching journey, the 34-year-old coach has left her position leading the Young Lionesses national team to be appointed head coach for National Women’s Soccer League expansion side Bay FC.
Transition Stateside
Her appointment follows the departure of Albertin Montoya, who guided the California club during its first two seasons in the premier American league. Montoya announced in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “It has helped shape me both on and off the pitch. I am now prepared and eager to challenge myself in a new environment.”
Proven Developer
In her time at the helm in 2023, Coates guided the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to America is her right-hand woman, Gemma Davies, a former Aston Villa manager in the WSL.
The club's chief executive, a one-time Football Association technical lead, praised Coates's qualifications: “Emma is not only an superb manager, but she also has a proven track record of elevating athletes to thrive domestically and internationally.”
“Her leadership qualities are exceptional of teams and environments and has the strategic outlook we were seeking,” added Cossington.
The Task Ahead
Bay FC had a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before facing difficulties to a 13th-place finish in 2025.
Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their next chapter. They have played a key role in fortifying the pipeline between the WU23s and the senior squad.”
“Their work has directly impacted the development of many promising talents who have progressed into senior Lionesses,” he finished.
Player Progression
Since taking over Mo Marley in 2023, Coates presided over the advancement of a number of players to the Lionesses squad, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
An extensive process for their replacements has already commenced, to continue the progress of the youth national team in the future.
